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Vital Essentials Raw Pet Food - Live Life with Vitality

Vital Essentials Logo Banners

We are happy to announce another one of our amazing Sponsors for Spring Fling this year, Vital Essentials! They are a popular family-owned brand in the Unleashed stores, producing premium-quality, raw frozen and freeze-dried pet food and treats.


Vital Essentials is committed to providing dogs and cats the opportunity to lead long, vibrant, healthy lives. They focus on sourcing and make their products in their own Green Bay, Wisconsin, facility. Here are a couple of things that set Vital Essentials apart from other companies:


Vital Essentials Cat Food

Sourcing Butcher Cut Protein


With decades of experience in the meat industry, Vital Essentials prides themselves on sourcing exclusively premium protein for your pets.


  • Decades of Experience

  • Humanely Harvested

  • Uncompromised Quality


Vital Essentials Dog Treat

Better Processing Standards


Vital Essentials goes above industry standard to ensure the safety of their product, so you and your pet can enjoy the benefits of a raw diet worry-free.


  • Platinum safety standard

  • Frozen at peak freshness

  • Minimally processed for peak nutrients




Vital Essentials Cat eating Food

Wide Variety From Meals to Snacking


They have the widest variety of proteins and product formats for picky eaters, pets with allergies, and owners who just want to provide a bit of variety for their pets.


  • Wide assortment of whole animal protein

  • Variety of options from mealtime to snacking

  • Products that match your pet's lifestyle


"We promise to source whole-animal, butcher cut protein. We’re going to freeze it at the peak of freshness. And then, we’re going to make food that your pet deserves - the quality of a raw diet in the form of treats, toppers, meals, and snacks."


The people behind Vital Essentials have decades of experience in the meat industry. They pride themselves on sourcing the highest quality meats for their products and have a wide range of proteins and products available for both dogs and cats. Their assortment of whole animal protein treats, food, and toppers are great for animals with allergies, picky pets, and everyone in between!


Has your pet ever tried one of their freeze-dried minnows? How about freeze-dried turkey necks, chicken necks, chicken hearts, duck hearts, turkey giblets, tripe bites, and the list goes on!? And that's just the treats! Check out the Unleashed Online Store to see some of what we carry!! Stop into your local Unleashed to experience the full variety of the Vital Essentials products! Plus, we love for you to bring the pups to sniff out their new favorite snacks!


You can also find their products among the raffle and egg hunt prizes at Spring Fling!


Dog grabbing Vital Essentials dog food off of the counter

Vital Essentials is joining us in-person at Spring Fling this year!! Be sure to stop by their booth and help us say THANK YOU for being a Sponsor and helping make Spring Fling happen!


Visit their website for more information and be sure to follow their social media accounts, Facebook, Instagram, and TikTok.



Visit Vital Essentials at

Unleashed's 12th Annual Spring Fling Dog & Cat Fundraiser

Sunday, April 13, 2025

12-6 pm

Koka Booth Amphitheatre


Stay up to date on all things Spring Fling 2025:

 
 
 

Primal Pet Foods - Build a Better Bowl

Primal Pet Foods Inc Logo Banner

Welcome another one of our returning Sponsor for this year, Primal Pet Foods!


Primal Pet Foods began in 2000, when founder Matt learned that his dog, Luna, was showing early signs of kidney failure. He discovered the BARF (biologically appropriate raw food) diet and developed his own to try with Luna. It only took a short time for him to see a change in Luna- more energy and an increased appetite! After that, Matt made it his goal to get Primal to other pet parents so that they could get the same benefits from it as Luna.


Primal easy to feed nutrition step by step sign

Primal offers a variety of nutritious food options for both dogs and cats, including frozen raw, freeze-dried meals, toppers, hydrators, and treats. No matter where you are in your pet’s feeding journey, adding raw can provide significant benefits. For those just starting out, Primal offers easy add-ons like goat’s milk, bone broth, and nutrient-rich toppers to enhance kibble. Experienced raw feeders can explore their extensive selection of frozen and freeze-dried options. With a range of products designed to suit every pet’s needs, Primal makes incorporating raw nutrition simple and accessible!


"We’re pet lovers who pioneered raw nutrition for pets and have been creating premium quality, protein-rich recipes for dogs and cats since 2001. Why? Because we believe when pets eat according to their biological needs, they can always be in their prime."

Primal raw protein to keep dogs in their prime

Primal promises raw nutrition that keeps pets in their prime. A few components of this commitment include:


  • Real, recognizable, high-quality ingredients

They only put the best in to get the best out. Primal's protein forward recipes include ingredients that best serve pets' ancestral needs.


  • Minimal processing to protect vital nutrients

    Primal's recipes are crafted to resemble a pet's natural diet, are minimally processed, and are not cooked under high heat, which preserves more vital nutrients.


  • Superior digestibility for better nutrition

    Raw, minimally processed foods provide superior digestibility so that pets can absorb nutrients for optimal nutrition.


  • Scientifically substantiated, protein-forward recipes

Primal's raw recipes are formulated with expertise by a Companion Animal Nutritionist.


Primal Complete and safe raw diet

Primal takes pride in crafting complete and balanced recipes made with real, whole foods that support pets' health and wellbeing. Their formulas are free from synthetic vitamins and minerals, ensuring that every ingredient serves a natural purpose. Committed to responsible sourcing, Primal uses only proteins raised without antibiotics, steroids, or added hormones. They carefully select certified USDA Organic fruits and vegetables, avoiding fillers such as corn, wheat, soy, legumes, and lentils. With dedication to quality and safety, Primal upholds the highest standards to provide pets with the best possible nutrition.


"We're committed to making raw nutrition more convenient and accessible for all pets and their parents."

Primal foods banner

You can learn more about Primal and all their products on their website and make sure to follow them on social media, Facebook and Instagram, to keep up with all the latest Primal news!


Plus, stop by their booth to say hi and help us say THANK YOU because we could not make Spring Fling happen without our amazing Sponsors!!



Don't miss meeting Primal Pet Foods at

Sunday, April 13, 2025, from 12-6 pm

at Koka Booth Amphitheatre!!


Stay up to date on all things Spring Fling 2025:

 
 
 

Small Batch - Sustainable, Organic Raw Pet Food


Smallbatch Logo Banner

Smallbatch is joining us at Spring Fling as a Major Sponsor and Vendor! They are a small, family-owned company in San Francisco, California. Inspired by the wonderful local and sustainable sources around them, Smallbatch set out to make a different kind of raw pet food.


The focus of Smallbatch is not to be the biggest pet food company, but to be the best at what they do. They believe that pets deserve to eat real food, which is why they procure all of their ingredients from farms that they know and love, farms that take care of the land for the benefit of future generations. The way the food is raised, grown, and harvested plays a pivotal role in not just the health of our pets, but also in the health of our planet. Smallbatch is dedicated to offering quality foods that align with these values.


Corgi and Small Batch Boosters


"Why should you have to worry about what’s in your pet’s bowl? Let us do all the thinking and making for you. Here’s to the longest ball fetch, softest puppy lick, and healthiest, happiest life."



Smallbatch is committed to using only all-natural, whole cuts of humanely raised and responsibly harvested meats, sourced directly through trusted suppliers. Their meats are free from hormones and antibiotics, ensuring the highest quality standards. Beef and lamb are pasture-raised, while poultry is free-range, with each protein verified through species-appropriate animal welfare and quality programs.


In addition to premium proteins, they only uses fresh, whole vegetables and herbs that are certified organic, non-GMO, and pesticide-free. Their carefully selected supplements, including organic unfiltered raw apple cider vinegar, 100% pure pollock oil, and sustainably harvested organic ocean kelp, ensure pets receive the best nutrition in its purest form.


It's simple - Smallbatch believes in raw nutrition the way nature intended, so they never add a synthetic pre-mix to their raw formulas. Instead, the vitamins, minerals, and nutrients that pets need come from natural and whole food sources. Herbs like cilantro, oregano, and thyme provide vitamins like A, K, + C. Kelp, parsley, and other greens provide vitamins and minerals such as copper, magnesium, and potassium.


At the core of their mission is a commitment to responsible sourcing. They only partner with premium ranchers and farmers that maintain transparent food policies and that are committed to providing leadership in sustainability and land stewardship.


Small Batch Freeze Dried products and a dog

For the past 19 years, Smallbatch has been proud to partner with incredible neighborhood pet stores (like Unleashed!!). These partnerships have allowed them to do more than just sell products; they’ve helped forge meaningful connections with customers, store staff, and their communities.


They will be attending Spring Fling with their own booth so be sure to stop by and help us say THANK YOU for helping make Spring Fling happen by being a Sponsor!!


Check out the Smallbatch website and socials, Facebook and Instagram, to learn more about their business and explore their full product line!



Don't miss meeting Smallbatch at

Sunday, April 13, 2025, from 12-6 pm

at Koka Booth Amphitheatre!!


Stay up to date on all things Spring Fling 2025:


 
 
 
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