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Vital Essentials Raw Pet Food - Live Life with Vitality

Vital Essentials Logo Banners

We are happy to announce another one of our amazing Sponsors for Spring Fling this year, Vital Essentials! They are a popular family-owned brand in the Unleashed stores, producing premium-quality, raw frozen and freeze-dried pet food and treats.


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Thanks to our sponsors including Vital Essentials, 100% of t-shirt sales & Egg Hunt donations goes to the rescues and non-profits at Spring Fling! You can order your shirt and sign up for the Egg Hunt here: https://givebutter.com/c/UnleashedsSpringFling2026


Vital Essentials is committed to providing dogs and cats the opportunity to lead long, vibrant, healthy lives. They focus on sourcing and make their products in their own Green Bay, Wisconsin, facility. Here are a couple of things that set Vital Essentials apart from other companies:


Vital Essentials Cat Food

Sourcing Butcher Cut Protein


With decades of experience in the meat industry, Vital Essentials prides themselves on sourcing exclusively premium protein for your pets.


  • Decades of Experience

  • Humanely Harvested

  • Uncompromised Quality


Vital Essentials Dog Treat

Better Processing Standards


Vital Essentials goes above industry standard to ensure the safety of their product, so you and your pet can enjoy the benefits of a raw diet worry-free.


  • Platinum safety standard

  • Frozen at peak freshness

  • Minimally processed for peak nutrients




Vital Essentials Cat eating Food

Wide Variety from Meals to Snacking


They have the widest variety of proteins and product formats for picky eaters, pets with allergies, and owners who just want to provide a bit of variety for their pets.


  • Wide assortment of whole animal protein

  • Variety of options from mealtime to snacking

  • Products that match your pet's lifestyle


"We promise to source whole-animal, butcher cut protein. We’re going to freeze it at the peak of freshness. And then, we’re going to make food that your pet deserves - the quality of a raw diet in the form of treats, toppers, meals, and snacks."


The people behind Vital Essentials have decades of experience in the meat industry. They pride themselves on sourcing the highest quality meats for their products and have a wide range of proteins and products available for both dogs and cats. Their assortment of whole animal protein treats, food, and toppers are great for animals with allergies, picky pets, and everyone in between!


Has your pet ever tried one of their freeze-dried minnows? How about freeze-dried turkey necks, chicken necks, chicken hearts, duck hearts (our cat's favorite,) turkey giblets, tripe bites, and the list goes on!? And that's just the treats! Stop into your local Unleashed to experience the full variety of the Vital Essentials products! Plus, we love for you to bring the pups to sniff out their new favorite snacks!


You can also find their products among the raffle and egg hunt prizes at Spring Fling!


Dog grabbing Vital Essentials dog food off of the counter

FUN FACT: According to the University of Helsinki’s DogRisk research, incorporating as little

as 20% raw food into a dog's diet provides significant health benefits, particularly in preventing allergies and atopy-related skin symptoms. A little goes a long way 🥳!


Whether you try just a little, or 20%, or 100%, we know that you will see a difference in your pet, and if you don't? We have a 100% satisfaction guarantee, so try adding Vital Essentials food and/or treats and/or chews to your pet's bowl, treat-fillable toy, or chew rotation, risk-free from Unleashed today! Your pet will thank you! Plus, your support of our sponsors and Unleashed will keep Spring Fling going for years to come!


Be sure to stop by the Vital Essentials booth at Spring Fling to say THANK YOU for their support of Spring Fling. BONUS: Stopping by their booth will help you with the Scavenger Hunt, a FREE to play game where everyone wins something!


Visit Vital Essentials at

Unleashed's 13th Annual Spring Fling Dog & Cat Fundraiser

Sunday, April 26, 2026

12-6 pm

Koka Booth Amphitheatre


Stay up to date on all things Spring Fling 2026:

 
 
 

Primal Pet Foods - Build a Better Bowl

Primal Pet Foods Inc Logo Banner

Welcome back to another one of our returning Sponsors for this year, Primal Pet Foods, a popular and very long-time brand at all Unleashed locations!



Register for the Egg Hunt!

Thanks to our sponsors like Primal, 100% of t-shirt sales & Egg Hunt donations goes to the rescues and non-profits at Spring Fling! You can order your shirt and sign up for the Egg Hunt here: https://givebutter.com/c/UnleashedsSpringFling2026



ABOUT PRIMAL


Primal Pet Foods began in 2000, when founder Matt learned that his dog, Luna, was showing early signs of kidney failure. He discovered the BARF (biologically appropriate raw food) diet and developed his own to try with Luna. It only took a short time for him to see a change in Luna- more energy and an increased appetite! After that, Matt made it his goal to get Primal to other pet parents so that they could get the same benefits from it as Luna.


Primal easy to feed nutrition step by step sign

Primal offers a variety of nutritious food options for both dogs and cats, including frozen raw, freeze-dried meals, toppers, hydrators, and treats. No matter where you are in your pet’s feeding journey, adding raw can provide significant benefits. For those just starting out, Primal offers easy add-ons like goat’s milk, bone broth, and nutrient-rich toppers to enhance kibble. Experienced raw feeders can explore their extensive selection of frozen and freeze-dried options. With a range of products designed to suit every pet’s needs, Primal makes incorporating raw nutrition simple and accessible!


"We’re pet lovers who pioneered raw nutrition for pets and have been creating premium quality, protein-rich recipes for dogs and cats since 2001. Why? Because we believe when pets eat according to their biological needs, they can always be in their prime."

Primal raw protein to keep dogs in their prime

Primal promises raw nutrition that keeps pets in their prime. A few components of this commitment include:


  • Real, recognizable, high-quality ingredients

They only put the best in to get the best out. Primal's protein forward recipes include ingredients that best serve pets' ancestral needs.


  • Minimal processing to protect vital nutrients

    Primal's recipes are crafted to resemble a pet's natural diet, are minimally processed, and are not cooked under high heat, which preserves more vital nutrients.


  • Superior digestibility for better nutrition

    Raw, minimally processed foods provide superior digestibility so that pets can absorb nutrients for optimal nutrition.


  • Scientifically substantiated, protein-forward recipes

Primal's raw recipes are formulated with expertise by a Companion Animal Nutritionist.


Primal Complete and safe raw diet

Primal takes pride in crafting complete and balanced recipes made with real, whole foods that support pets' health and wellbeing. Their formulas are free from synthetic vitamins and minerals, ensuring that every ingredient serves a natural purpose. Committed to responsible sourcing, Primal uses only proteins raised without antibiotics, steroids, or added hormones. They carefully select certified USDA Organic fruits and vegetables, avoiding fillers such as corn, wheat, soy, legumes, and lentils. With dedication to quality and safety, Primal upholds the highest standards to provide pets with the best possible nutrition.


"We're committed to making raw nutrition more convenient and accessible for all pets and their parents."

Primal foods banner

DogRisk
DogRisk: the only independent and university-based research group in the world, which analyses the connections between diets, environmental factors and chronic diseases that affect dogs.

FUN FACT: According to the University of Helsinki’s DogRisk research, incorporating as little

as 20% raw food into a dog's diet provides significant health benefits, particularly in preventing allergies and atopy-related skin symptoms. A little goes a long way 🥳!


See the products in person and try them for your pet in your local Unleashed store, where every product is satisfaction guaranteed! Don't see an improvement after incorporating 20% raw into your pet's diet? We'll give you a refund! We can attest that our anecdotal stories over the past 20 years support the DogRisk study 100%!


Whether you try just a little, or 20%, or 100%, please consider trying out Primal food and/or treats and/or toppers/broths/milks for your dog(s) and/or cat(s) from Unleashed as this is how we keep Spring Fling going and going. Spring Fling is only possible with the support of our community supporting our sponsors and host, Unleashed.


Be sure to stop by the Primal booth at Spring Fling to say hi and say THANK YOU for their support. BONUS: Stopping by their booth will help you with the Scavenger Hunt, a FREE to play game where everyone wins something!


Don't miss meeting Primal Pet Foods at

Sunday, April 26, 2026

12-6 pm

at Koka Booth Amphitheatre!!


Stay up to date on all things Spring Fling 2026:

 
 
 
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